Where Cars Meet Culture
Mar 14, 2025
Subscribe Button

Baume & Mercier Cobra

9 years ago
1 min read
Baume & Mercier Cobra

TGR Staff – 03/31/2016
Today, Baume & Mercier introduces two limited edition men’s watches to continue their successful partnership with celebrated racecar manufacturer, Shelby® Cobra.  This new series of chronographs was inspired by one of the most famed Cobras in history: CSX2128 the 289 Roadster, built to conquer the grueling 1963 12 Hours of Sebring race. Competing as N° 15, this Cobra made Carroll Shelby’s dreams of glory a reality. 
Celebrating moments have been Baume & Mercier’s mantra since its founding in 1830. A Baume & Mercier watch is often chosen or received to mark life’s special moments, so this partnership is a perfect match.
Inspired by the Cobra’s performance, the Swiss-made self-winding movement combines quality and flawless accuracy with the highest standards. The case back is engraved with the name of the collection, Capeland Shelby® Cobra, as well the words, “one out of 1963” in reference to the number of limited-edition pieces and the year which saw the Cobra’s first victory at the American championship. As a final tribute, the sapphire crystal features the CSX2128’s famous N° 15 race number.
A glance at the face will reveal a layout modeled after the Cobra’s historic dashboard, with asymmetrical chronograph counters. The deep black dial and the transparent twin horizontal racing stripes pay further homage to this special Cobra, as do hands that mirror the Cobra’s steering wheel. Completing the design is the Cobra logo itself, forged into the second’s hand of the chronograph as a symbol of the timeless pursuit of speed.
All of these elements combine to make the new Capeland Shelby® Cobra a unique watch with an inspiring story.
These unique chronographs are available on a black alligator strap with a rubberized yellow lining or on a black vulcanized rubber strap.  The rubber strap is made from the same material as the wheels of the race car. Each chronograph in the collection embodies the sheer power and legendary performance of the Cobra.
The Capeland Shelby® Cobra collection will launch in stores and online today. The Capeland Cobra 10281(rubber strap) will retail for $4,550 and the Capeland Cobra 10282 (alligator strap) will retail for $4,450. Each style is limited to 1,963 pieces worldwide to commemorate the 1963 race.
Visit www.baume-et-mercier.com to find your nearest retailer. 

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

Leave a Reply

Your email address will not be published.

Don't Miss

Fossil’s latest collaboration brings the blocky world of Minecraft to your wrist with two limited-edition timepieces inspired by the game’s most iconic elements. The Grass Block Machine Watch and Deepslate Machine Watch capture the spirit of exploration, mining, and adventure with unique designs, textured details, and a playful lenticular caseback. But do these watches live up to the hype? We unbox, examine the craftsmanship, and break down whether these $220 timepieces are must-haves for gamers and watch collectors alike.

Review: Fossil X Minecraft Limited-Edition Watches – A Pixel-Perfect Tribute

The Fossil X Minecraft collaboration brings the blocky world of Minecraft to
In the ever-evolving landscape of luxury watchmaking, where heritage meets innovation, Parmigiani Fleurier continues to redefine quiet luxury. The Tonda PF 36MM features refined aesthetics, blending vintage proportions with a modern touch. This exceptional timepiece embodies the Maison’s philosophy of understated luxury, appealing to a generation that values craftsmanship over ostentation.

The Tonda PF 36MM: A Masterpiece Of Timeless Elegance

In the ever-evolving landscape of luxury watchmaking, where heritage meets innovation, Parmigiani