Michael Satterfield
Lincoln Automotive Financial Services is testing new ways to help customers manage lease mileage and earn up to $1,000 toward their next Lincoln vehicle.
By the end of January, qualified lease clients nationwide will be invited to join the pilot, which allows them to monitor mileage daily and predicted lease-end mileage through mobile and online updates. Lincoln Miles participants receive $100 to $1,000 in credits for unused miles on their lease contract. The credits can be applied toward a future Lincoln lease or purchase.
“Clients will be able to see at any time where they stand compared with the mileage chosen on their lease agreement – along with a regularly updated projection of their lease-end mileage,” said Lee Jelenic, director of Future Digital and Product Development. “This can help clients manage their miles and earn credits for unused miles.”
Lincoln Automotive Financial Services is gathering data to help better understand clients’ mileage requirements, and is testing technologies and approaches leasing clients truly value. That includes how much clients like having flexibility to protect for potential lifestyle changes over the course of their lease – such as a move, a job change that affects their average commute or an illness that means fewer miles on the road.
Invitations are going to select clients who have 10 months to 25 months left on their lease agreements, are up to date on their lease payments, and are driving a Lincoln MKC, MKX or MKZ with an embedded modem.
The pilot supports Ford Smart Mobility, the plan to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.
