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Apr 26, 2025
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Toyota Reveals New Customizable Camatte57s concept w/Video

12 years ago
1 min read
TGR Staff
Where better to unveil a car that’s all about bringing the family together than a toy show? Toyota is presenting the Camatte57s, a sporty, open-top family-focused concept car, in the colorful surroundings of the Kids’ Life Zone at this week’s Tokyo Toy Show.

Toyota’s new concept is about sharing ideas to build the ideal car, inspired by the fun generations of mums, dads and kids have had making things together. It believes involving youngsters in choosing the shape and look of a car will help these drivers of the future learn more about the fun aspects of motoring. The Camatte57s builds on Toyota’s original Camatte concept, shown last year, with a greater range of customization opportunities that are even easier to apply.

The body is made up of 57 small, lightweight, detachable panels that can be finished in a wide choice of different colors and designs. The open-top roadster body style adds to the fun factor and allows everyone on board to enjoy the colorful exterior they have created.

The pedals and seats can be adjusted so that even children can drive. The position of the right-hand rear seat will let adults help with steering and braking, so the youngsters can make an early start on developing their driving skills in appropriate, safe places, off the public highway.
Powered by an electric motor, the car measures 3,00mm long by 1,440mm wide and 1,000mm high, and seats three.



Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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