Scion 10 Commercial Sparks Hate from Internet

by Michael Satterfield

Scion has released a commercial for their “10 Series” (10th Anniversary models) that features a bunch of hipsters saying the model names of Scion cars auto-tuned into a “song”. It plays all of the time and while I thought my instant hate for this ad might be simply because I am now over 30 years old, it looks like all demographics universally hate this ad. The hashtag that is featured in the commercial #Scion10 might just be the worst part of this marketing flop.

Here are some of the posts on Twitter and YouTube… Check out the commercial below and be sure to let us know what you think by posting a comment here!

Source: YouTube/ Twitter

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Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.