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Apr 26, 2025
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F-Type already a hit

12 years ago
1 min read

Jaguar has a hit on its hands with the all-new F-Type, the brand’s first two-seat sports car in nearly 40 years. “Half of the first year’s production of the F-Type is already sold,” said global brand director Adrian Hallmark. Customers who order the car now will be lucky to get one by the end of this year, he said.
The F-Type will give Jaguar more of an image lift than a volume boost, Hallmark said. “Sports cars have a global annual volume of about 75,000 units and a market share of 0.1 percent but the F-Type’s boost to our brand’s image will be phenomenal,” he said.
The F-Type will account for 15 percent to 20 percent of the brand’s total annual of about production 60,000 units.
The roadster’s entry price of 73,400 euros positions the car between the Porsche Boxster and 911 Carrera convertible.
Source: AutoNews.com


Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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