Where Cars Meet Culture
Jan 12, 2025
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The Vespa 946

12 years ago
1 min read

by Michael Satterfield

I love the new Vespa 946, having owned the GT60 anniversary model and have had several classic and modern Vespas over the years the styling on this new model had me so excited… that was until I found out that we are not going to just be able to walk in and buy one, they will only be special order and they are nearly $10,000. I was called a loon when I spent $6,700 on my GT60, but the $9,946 price tag will relegate this to the collector/ Laguna Beach housewife fashion accessory market. 
This seems to be a common problem with the American market, in the US we currently get a choice of the bland Vespa LX/LXV, The blander S model, or the bulbous GTS model (same as my GT60 basically). The rest of the world still gets a classic style Vespa PX (for around $4,700). If the new LX150 looked like the 946 and was around the $4,500 price point of the current LX I don’t think they could keep them in stock. Sadly the 946 will be a rare sight on the road when they would add so much to the urban landscape in style and refinement. For $9,946 (plus the dealer mark up and tax and license) I just don’t see it.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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