Michael Satterfield
TGR Staff
Lucas Oil Products, Inc., producer and marketer of 350 unique oil and lubrication products in 26 countries around the globe will layout its expanded commitment to American motorsports this Friday, December 7th at a special “Lunch With Lucas” press conference at the International Motorsports Industry Show (IMIS) in Indianapolis.
Company
founder Forrest Lucas along with members of the management teams of
Lucas Oil and their newly acquired MAVTV television network will give an expected gathering of 300 guests a look behind its patriotic business philosophy at the luncheon. Lucas will share its vision and commitment
to marketing its products via United States motorsports under the
evocative theme of “American Real.”
Lucas
Oil’s rise from humble beginnings to a multi-million dollar enterprise is a true American success story. Reaching that dream has strong roots in using motorsports to establish brand awareness and credibility, and it’s a path Forrest Lucas and his management are determined to build upon for the future.
Oil’s rise from humble beginnings to a multi-million dollar enterprise is a true American success story. Reaching that dream has strong roots in using motorsports to establish brand awareness and credibility, and it’s a path Forrest Lucas and his management are determined to build upon for the future.
The
luncheon will feature Lucas, along with Executive Vice-President Bob
Patison, providing an overview of the Lucas Oil, Lucas Oil Motorsports,
Team Lucas, Lucas Oil Productions and MAVTV television network vertical the business model that’s responsible for organizing hundreds of racing
events around the country, along with generating more than 300 hours of
television coverage and an astounding 1.9 billion impressions for an impressive list of corporate partners.
luncheon will feature Lucas, along with Executive Vice-President Bob
Patison, providing an overview of the Lucas Oil, Lucas Oil Motorsports,
Team Lucas, Lucas Oil Productions and MAVTV television network vertical the business model that’s responsible for organizing hundreds of racing
events around the country, along with generating more than 300 hours of
television coverage and an astounding 1.9 billion impressions for an impressive list of corporate partners.
In
addition, directors for Lucas Oil’s series’ will offer insight into the
growth of their individual racing disciplines and announce new
schedules, venues, sponsors and series management changes to the Lucas
Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series, the
Lucas Oil Pro Pulling League, the Lucas Oil Drag Boat Racing Series, the
Lucas Oil Modified Series and the newly acquired Lucas Oil Midwest
Latemodel Racing Association.
addition, directors for Lucas Oil’s series’ will offer insight into the
growth of their individual racing disciplines and announce new
schedules, venues, sponsors and series management changes to the Lucas
Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series, the
Lucas Oil Pro Pulling League, the Lucas Oil Drag Boat Racing Series, the
Lucas Oil Modified Series and the newly acquired Lucas Oil Midwest
Latemodel Racing Association.
Lucas
Oil uses its involvement in motor racing to research, market and
develop its products while generating sales through all the major retail
automotive chains, truck stops, and independent speed shops across the
USA. Lucas Oil is a major force in motorsports sponsoring more than 700
race teams, drivers and events.
Oil uses its involvement in motor racing to research, market and
develop its products while generating sales through all the major retail
automotive chains, truck stops, and independent speed shops across the
USA. Lucas Oil is a major force in motorsports sponsoring more than 700
race teams, drivers and events.
The presentation will also offer some insight into Lucas “bookending” the
professional American racing season with a newly renamed ARCA Lucas Oil
200 NASCAR race in January at Daytona International Speedway and then
October’s IndyCar season finale MAVTV 500 at Auto Club Speedway near Los
Angeles.
professional American racing season with a newly renamed ARCA Lucas Oil
200 NASCAR race in January at Daytona International Speedway and then
October’s IndyCar season finale MAVTV 500 at Auto Club Speedway near Los
Angeles.
“The
Lucas brand has always been unabashedly about the red, white and blue
pride we feel in producing automotive and truck lubricant products and
problem-solving additives that are made in America and sold to the
world,” explained Forrest Lucas. “Our approach to motorsports,
television production, our Team Lucas marketing platform and the MAVTV
network are all really unified in our company’s culture via the
‘American Real’ umbrella.”
Lucas brand has always been unabashedly about the red, white and blue
pride we feel in producing automotive and truck lubricant products and
problem-solving additives that are made in America and sold to the
world,” explained Forrest Lucas. “Our approach to motorsports,
television production, our Team Lucas marketing platform and the MAVTV
network are all really unified in our company’s culture via the
‘American Real’ umbrella.”
