NASCAR announced today the creation of NASCAR Classics, a new brand identity within the licensing division. From the renegades who blazed the trail on country roads and the hard-packed beaches of Daytona, to the asphalt legends of later decades, NASCAR Classics represents the era that NASCAR established itself as the best racing in the world. NASCAR Classics is a brand that embodies the roots and heritage of NASCAR through high-end t-shirts, hats, and original die casts.
NASCAR Classics enriches the NASCAR fan’s experience by providing a sense of tradition, meaning, and heritage for the sport. And while it’s a throwback brand that encapsulates NASCAR’s history, it also represents the values that are still present in NASCAR today. The NASCAR Classics line provides a rich and extensive portfolio of textures and logos that bridges the NASCAR of today with its history.
“NASCAR Classics is a callback to an era of unbreakable men, fast cars, and the guts, glory and go-for-broke attitude many of NASCAR’s classic drivers embodied,” said Blake Davidson, vice president licensing and consumer products at NASCAR. “We believe both NASCAR fans and non-fans will enjoy this great new line of vintage products that captures the spirit and flavor of NASCAR through the decades.”
The current product line includes t-shirts and hats, produced by Delta Apparel, featuring iconic imagery and fonts from the 1940s, ’50s, the ’60s, and ’70s that create a sense of nostalgia. The collection’s apparel line includes logos and program covers from historic venues such as Daytona International Speedway, Darlington Raceway, North Carolina Speedway and Talladega Superspeedway.
In addition to apparel, NASCAR Classics also features a line of historic die-cast cars from Lionel NASCAR Collectables. Included in the die-cast collection are Dale Earnhardt’s 1989 No. 3 Goodwrench Chevrolet, Junior Johnson’s 1965 No. 26 Holly Farms Ford, Richard Petty’s 1986 No. 6 STP Monte Carlo, Tim Flock’s 1940 No. 91 Taft Sloan Garage Ford and Ned Jarrett’s 1965 No. 11 Ford, among others.
NASCAR Classics apparel and die-casts are available at launch, with plans to expand with other vintage equities of the sport, including historical drivers, sponsors, tracks, etc.
NASCAR Classics apparel is available for purchase at the NASCAR.com Superstore and Americrown haulers during all NASCAR Sprint Cup Series race weekends. However, the NASCAR Classics die casts are only available at the NASCAR.com Superstore. NASCAR Classics will expand to other retail locations later in the year.
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