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Jan 12, 2025
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Pirelli Announces Further $100 Million Investment for Brazil, Latin America

15 years ago
1 min read

TGR Staff

Worldwide, Pirelli anticipates its specialized tire segment to expand a total of 7.5 percent over the next three years, and growth in Latin America and particularly Brazil is expected to be far stronger. The Italian manufacturer estimates sales of for construction, digging and mining vehicle tires in these two markets to increase by 25 percent and 37 percent respectively and to accommodate this development the Pirelli Group has announced plans to invest US$100 million in its Latin America specialized tire operations.

Michael Satterfield

Michael Satterfield is the founder of The Gentleman Racer, a leading automotive lifestyle site blending cars, travel, and culture. Known for its compelling storytelling and unique perspective, the site has become a go-to destination for car enthusiasts and style aficionados.

A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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