Where Cars Meet Culture
Apr 18, 2025
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Chicken Dinner Candy Trucks

12 years ago
1 min read

by Michael Satterfield

“Chicken Dinner” was the name of a candy bar that was produced in the early ’20s by Sperry Candy, a company based out of Milwaukee, Wisconsin. The name came from the concept of  “a chicken in every pot” a slogan repopularized for the 1928 Republican  Presidential campaign. At some point, the company started building Chicken-Trucks that would be used to promote the candy and it seems also sold the candy like a modern-day ice-cream truck. Each was one unique and had its own version of a stylized chicken integrated into the bodywork.

The flavor of the candy thankfully didn’t taste like a Chicken Dinner, instead, it was filled with nuts and covered in chocolate. It was described in ads as “An expensive, high-grade candy.”  It stayed in production for nearly 40 years before being discontinued in the 1960’s. It is also rumored to be a source of the phrase “Winner, Winner, Chicken Dinner”  from when a Chicken Dinner Candy Bar would be a prize at fair or carnival.

The candy made it until 1962 when the company was purchased by a competitor and the brand was discontinued.

Michael Satterfield

Michael Satterfield, founder of The Gentleman Racer, is a storyteller, adventurer, and automotive expert whose work blends cars, travel, and culture. As a member of The Explorers Club, he brings a spirit of discovery to his work, whether uncovering forgotten racing history or embarking on global expeditions. His site has become a go-to destination for car enthusiasts and style aficionados, known for its compelling storytelling and unique perspective. A Texan with a passion for classic cars and motorsports, Michael is also a hands-on restorer, currently working on a 1960s SCCA-spec Formula Super Vee and other project cars. As the head of the Satterfield Group, he consults on branding and marketing for top automotive and lifestyle brands, bringing his deep industry knowledge to every project.

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