by Michael Satterfield - 11/19/2024
We spent 10 days in Las Vegas for the 2024 Specialty Equipment Market Association (SEMA) Show at the Las Vegas Convention Center, a show that is considered by many to be the premier event for automotive enthusiasts, industry professionals, and aftermarket manufacturers. With over 2,400 exhibitors, including 580 first-time participants, the show offered a comprehensive glimpse into the future of automotive innovation and customization. Unfortunately, I spent about three days sick in bed, but honestly, just a few days were all needed to see the show, which felt smaller this year. Despite only being on-site for a few days, here are my takeaways from this year's show.
A significant trend at this year's SEMA Show was the emphasis on electric vehicles and the electrification of classic models. Mopar, the parts and accessories division of Stellantis, unveiled the 1967 Plymouth GTX "electromod," a restomod that replaces the traditional internal combustion engine with an electric drivetrain. This concept highlights the growing interest in preserving classic car aesthetics while adopting modern, eco-friendly technologies.
Original Equipment Manufacturers (OEMs) had a strong presence at the show, unveiling new builds and accessory packages that cater to the customization market. Kia showcased two adventure-themed EV concepts: the EV9-based ADVNTR and the PV5-based WKNDR. Both models are designed for off-road excursions, featuring raised suspensions, rugged tires, and modular interiors tailored for outdoor activities. These concepts underscore the versatility and adaptability of electric platforms in meeting diverse consumer needs. Ford Performance Parts & Accessories takes a different route with the "Ford Custom Garage," an initiative that allows customers to personalize their vehicles with exclusive, limited-edition appearance and performance upgrades. This program aims to keep dollars at the dealership by appealing to enthusiasts seeking OEM-approved modifications.
The truck and off-road segments received considerable attention, with numerous exhibitors showcasing products designed to enhance performance and aesthetics. Suspension systems, off-road tires, lighting accessories, and tonneau covers were among the dominant products displayed. Manufacturers highlighted innovations aimed at improving durability and functionality for off-road enthusiasts. But don't worry, the Brodozers were also still going strong with trucks lifted 6 feet in the air, neon glow lights, and, of course, everyone's favorite... Hornblaster train horns.
The 2024 SEMA Show was interesting, as always, I will say I was surprised at how few well-thought-out and functional builds there were this year. From "2 million dollars" muscle car builds that touted one thousand horsepower to trucks lifted so high that the driver had to scale the tire and then inch their way down the running board to reach the door, there was a lot of forms and little function. By far the most exciting builds again could be found over at the Optima Street Car Challenge, where the vehicles have to perform.
The SEMA Show this year also felt more like a car show than a trade show, with burnout competitions, haphazard layouts for featured vehicles, and an overall lack of organization that made the whole event feel a little off. I know I will eventually be back at SEMA, but after nearly 20 years of attending, this year might be my last for a while.
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