In celebration of its 60th anniversary, Automobili Lamborghini has once again unveiled an exclusive and luxurious Lounge in Porto Cervo for the fifth consecutive summer. Situated on the elegant Promenade du Port in via Porto Vecchio, the Lamborghini Lounge Porto Cervo warmly welcomes both Lamborghini owners traveling to Costa Smeralda and potential new customers, offering them an array of exclusive events and thrilling driving activities on the picturesque roads and landscapes of Sardinia, all under breathtaking sunsets. This lavish lounge will remain open until September 10th, accessible to clients by appointment only, and serves as the central hub for test driving opportunities of the coveted 'lifestyle' Super-SUV Urus S, along with the Huracán Tecnica.
Whether permanent establishments like the ones in New York and Tokyo or temporary setups like those in Doha or Dubai, all Lamborghini Lounges serve as a prime destination for Lamborghini's VIP customers and esteemed guests. These lounges seamlessly blend the Lamborghini lifestyle with their latest product offerings, encapsulating the brand's essence. The Lounge Porto Cervo, boasting a generous 600-square-meter indoor area along with an additional private patio, promises a fully immersive 360˚ brand experience, featuring carefully crafted furnishings in collaboration with partner Living Divani, exclusively designed accessories, and various other projects adorned with the prestigious Automobili Lamborghini brand.
Stepping inside, visitors will find two of Sant’Agata Bolognese's latest and most captivating super sports cars. The new Lamborghini Revuelto gleams in Bianco Monocerus, making its mark as the brand's first V12 super sports plug-in hybrid HPEV (High Performance Electrified Vehicle), marking a significant stride towards electrification in line with the company's Direzione Cor Tauri strategy. Alongside it, the Huracán Sterrato stands out in Verde Gea, surpassing expectations as the first all-terrain car, with only 1499 limited pieces produced (all of which have been sold out).
A significant highlight of the Lounge Porto Cervo is the seasonal Ad Personam Studio. This dedicated area empowers even the most discerning Lamborghini customers to unleash their creativity and configure their dream super sports car. Offering an extensive assortment of samples, a plethora of exterior colors, interior upholsteries, finishes, and intricate details available at Lamborghini can be chosen through the virtual configurator with the expert guidance of a Lamborghini product specialist. The brand's primary Ad Personam Studio, located in Sant’Agata Bolognese, reopened to customers in early June after significant expansion. It showcases over 400 colors in its portfolio, providing customers infinite possibilities to express their individuality in their new super sports cars.
Completing the enriching experience at the Porto Cervo Lounge is an artistic exhibit highlighting one of Lamborghini's core values: sustainability. The exhibit features five remarkable artworks from the "Inside Lamborghini" project by Italian photographer Lucrezia Roda, capturing the emblematic examples of how the factory in Sant’Agata Bolognese achieved CO2 neutrality in 2015 and has maintained it ever since, even after doubling the production site's size. With the state-of-the-art paint shop utilizing 95% water-based paint for all Urus vehicles and the eco-friendly leather and carbon fiber upcycling process, Lamborghini stands firm in its commitment to sustainability.
Lucrezia Roda, hailing from Lombardy, brings her unique artistic vision, primarily focused on industrial settings and the transformation of matter during industrial phases, skillfully depicted through her photography. Her artistic expertise lies in her mastery of colors and meticulous attention to detail, evident in her captivating industrial landscapes and abstract images that blur the lines between industrial photography and personal exploration.
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