Unveiled at La Bullona in Milan, a Lamborghini Huracán EVO art car dubbed “Minotauro” (Minotaur) after the mythological man bull hybrid, is making waves in both the art and automotive world. Milanese artist Paolo Troilo wanted to express the power and emotions that a driver experiences when they are behind the wheel of the Huracán EVO, a different fusion of man and bull portrayed through the powerful features of a man’s body.
It was inspiring to meet Paolo Troilo and his artistic expressiveness. In our company we are accustomed to art and the way it has always influenced our cars, however, when our product and the emotions it brings come together with the sensibilities of an artist like Troilo, something different and exceptionally unique like 'Minotauro' is created, and we are very proud of this.
Christian Mastro, Marketing Director at Automobili Lamborghini.
The Lamborghini Huracán EVO painted by Paolo Troilo together with some of the artist’s other works will be on display at Palazzo Serbelloni at Corso Venezia, 16 in Milan, as part of the “TROILO-MILANO SOLO ANDATA” exhibition, curated by Luca Beatrice until November 13th.
Paolo Troilo was born in Taranto on March 27, 1972, his skill in drawing was noticed early on by his mother who encouraged him to draw by leaving sheets of paper and pencils around the house. His first commission came from his father, an anesthetist, who had Paolo produce illustrations of pathological anatomy for medial training. He would go on to study at the European Institute of Design in Rome, then Arts and Architecture at the University of Florence, but he never finished any of these studies because he was eager to work in advertising.
Paolo would move to Milan in 1997 to take a job with the prestigious marketing firm Saatchi & Saatchi, which led to him being nominated Best Italian Creative Director in 2007 with the presentation of the Grand Prix of the Italian Art Directors Club. He transitioned into painting in the early 2000s and started painting with his fingers, his unique style that forgoes brushes became his signature and in 2009 he left the world of advertising to pursue his passion for painting. In 2011 he was selected for the 54th Venice Biennale. In 2013 he became an independent artist, leaving all the art galleries that represented him to pursue his own path with the help of patrons. His works have been exhibited in Singapore, San Francisco, Istanbul, Tel Aviv, Los Angeles, New York, Milan, Rome, Palermo, and Florence.
Time. I am enamored with the idea of slowness, and I have always championed it as a key to pleasure, culture, beauty, and success. But there are some encounters that change you, seeing the Lamborghini Huracán EVO and trying it out suggested to me that there are also things capable of releasing the same energy with acceleration, with speed, with momentum. I heard the sound of the wind picking up as the space narrowed and time distorted: I felt a flowing wind and used it to paint on the muse itself, the inspiration of these emotions: the Huracán, my Minotauro.
Paolo Troilo
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