Banana Republic has released a new campaign by Photographer and Director Cass Bird, Love The Present, which features real couples Guinevere van Seenus and writer Beau Friedlander; Barbara Valente and photographer Paulo Almeida; Samantha Marie Gradoville and Nicola Wincenc; and Sanna Backstrom, Lucas Cristino and their son August. The campaign captures authentic moments while still showcasing Banana Republic's holiday collection in an amazing lookbook and the brand's first television campaign since 2005.
In this unprecedented year, Holiday 2020 is an opportunity to refocus on what really matters, spending time with loved ones, creating new traditions, and making the most of every moment, big or small. With shifting consumer shopping patterns, and more time spent at home than ever, it’s the right time to layer in national broadcast to extend our message to a wider audience and visually demonstrate the versatility of the assortment to the consumer.
Mike Janover, Head of Marketing for Banana Republic
By shopping at Banana Republic this season you also support Feeding America®. On Giving Tuesday, December 1st, $10 from the sale of every sweater, up to a total of $25,000, will go to Feeding America®. Banana Republic has donated more than $220,000 to the charity to-date. So You can look good while doing some good this holiday season. Banana Republic will also make an additional $35,000 donation to CARE and organizations supporting women around the world.
Check out more style inspiration from the lookbook below and visit BananaRepublic.com to shop the collection.
via Banana Republic
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