NASCAR and BetMGM have signed a multi-year sports betting partnership to introduce in-race betting options for racing fans. BetMGM will have the rights to NASCAR trademarks and will be the official sportsbook for stock car racing in the United States.
Beginning in 2021 fans will start to see BetMGM marketing to pop up on NASCAR's digital platforms and social media channels, pushing fans to put money down on their favorite drivers. But it won't just be betting on the winners and losers thanks to the BetMGM mobile app fans will be able to place pre-race and in-play bets for everything from top-finishing drivers and stage winners to bets tied to the number of the winning car and more. NASCAR and BetMGM are also working together to develop a free-to-play NASCAR game. Fans who already have the BetMGM app will be able to place bets on races in mid-August 2020.
NASCAR has been one of the most popular sports for sports betting thats to the popularity of the eNASCAR iRacing Pro Invitational Series as well as the sport’s successful return to racing in May. BetMGM has seen NASCAR betting grow by nearly 1,300% in just the first seven months of the year.
Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience, we’re excited to have such an iconic brand on board to expand our offerings and deepen our engagement with the most passionate fans in sports.
Scott Warfield, NASCAR Managing Director, Gaming.
_websize.jpg)
