Porsche has fast-tracked its e-commerce initiatives to meet growing customer demand by launching a new pre-owned and Certified Pre-Owned vehicle search platform, Porsche Finder. This new platform allows customers to connect from home with one of the 192 U.S. Porsche dealerships and quickly find the Porsche they are looking for.
The new site includes optimized search filters for model and generation, vehicle equipment and packages, pricing options, dealer inventory search without zip code, in addition to an expanded selection of interior and exterior vehicle colors.
Now is the time to put our foot on the accelerator to make the Porsche digital experience as stellar as our cars. Providing seamless access to our products is a top priority in our existing e-commerce strategy, with the goal of creating a one-stop-shop for new and pre-owned vehicle search and purchase, which will follow down the road. For now, the new Porsche Finder platform for pre-owned vehicles will enhance the customer experience and greatly benefit our dealer partners.
Klaus Zellmer: President and CEO of Porsche Cars North America.
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