Honda opened the doors on its exhibit at Milan Design Week 2019, the first time the brand has had a significant presence at the world’s largest design exhibition. Honda’s e Prototype, fresh from its world premiere at 2019 Geneva Motor Show will be the centerpiece of the “Honda experience - Casa Connessa Tortona“.
On entry, visitors are greeted by an immersive visual and auditory experience designed to represent the shift from the urban environment to a calming space. Walking through the entrance into the main space, the Honda e Prototype is presented under a glass roof, leaving the car open to shifting natural light.
At the centre of the venue sits an architectural tree sculpture, created from natural materials. The sculpture acts as a symbol of the seamless link between the outside environment and inside life that inspired the design language of the Honda e Prototype.
Elsewhere, Honda has worked together with a team of Italian photographers to create an exhibition inspired by the design language of the Honda e Prototype. The team lead by Sara Mautone use projection techniques to display their work.
The environment is completed by a diorama designed to represent the ‘seamless living’ style of the Honda e Prototype interior. Italian furniture company Danord curated pieces for this area. Based close to Modena, founder Francesca Gatti specializes in the curation of furniture in the style of mid-century Scandinavian and modern design alike.
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