The celebrated designer Hiroshi Fujiwara has reworked the aesthetics of the legendary TAG Heuer Carrera, creating an exceptional piece under the FRAGMENT design. He has rethought how the watch is read, revised its appearance, and added a black powerhouse strap and a NATO strap. Fujiwara plays with design codes to create a watch that is completely contemporary and urban.
We created something people are not necessarily expecting to find in TAG Heuer’s current collection. There aren’t many new watches I’d want, but I’m sure about this one!
Hiroshi Fujiwara.
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