Pirelli is back once again to present its latest products at SEMA 2018, the top specialty automotive equipment show in North America – and this time with a musical note. Pirelli’s halo product, the ultra-high performance P Zero tire, will be ‘starring’ on the multi-platinum country music singer Brantley Gilbert’s Ford F-150 in the Ford booth and on the Dodge Demon by Speedkore in the Pirelli 62121 booth, a 1200 hp carbon fiber bodied custom build owned by Big Machine Label Group President / CEO Scott Borchetta. Continuing this theme of music and horsepower, Pirelli Design’s new F1 tire inspired IXOOST Speakers will be on site playing a curated soundtrack of Big Machine Records’ artists, an independent American record label for country and pop stars like Taylor Swift and Brantley Gilbert.
Of course, Pirelli’s tires will be shining at SEMA at two custom Pirelli booths, showcasing both Pirelli’s prestige line-up, as well as its dedicated ‘Plus’ line tire family developed specifically for North America.
Pirelli’s inside booth[40078 – South Lower Hall] will feature the Scorpion™ All Terrain Plus tire most recently launched for SUVs and pick-up trucks, plus the Scorpion Verde All Season Plus, P Zero All Season Plus and Cinturato P7 All Season Plus. These tires are all part of Pirelli’s Plus line tire family, which were designed with North American drivers in mind – offering greater mileage, comfort and performance, all backed by a mileage warranty.
Outside, Pirelli will have a booth [62121 – Outside South Hall] showing the versatility of its P Zero tire applications on three vehicles: the Karma Revero in Balboa Blue (sporting P Zero 265/35R22, 285/40R22), the 1964 Porsche 365 “Emory Special” (P Zero Rosso) by Rod Emory and new Dodge Demon custom build by SpeedKore designed especially for high performance on track days (therefore equipped with Pirelli P Zero Corsa 315/30 ZR20 tires front and rear).
“We look forward to maintaining our long-standing presence at the SEMA show this year and to showcase both the relevance and dynamism of the Pirelli offering for North American consumers. This spans our Plus line family, particularly the Scorpion All Terrain Plus that’s performing well thanks to our local market R&D– and our highest performance tires, the P Zero, which is shown here in various applications – from a track-ready Dodge Demon on P Zero Corsas to a vintage 1964 “Emory Special” Porsche and the sustainably minded luxury Karma Revero”, said Marco Crola, Chief Executive Officer and Chairman of Pirelli Tire North America.
“We’re committed to this market and continuing to tailor our renowned high-value product lines to meet the needs of our partners and consumers here,” Crola added.
Pirelli’s outside booth activity also includes an autograph signing session by industry favorite Chip Foose on Friday, November 2nd from 12:30-3:00pm.
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