British watchmaker Omologato has announced that it is to become the Official Timepiece Partner of Autodromo Nazionale Monza. The multi-year deal with the legendary Italian circuit will be celebrated on 23 July with the launch of the Official Monza Chronograph.
The elegant new watch has been designed to evoke the track itself, as well as colors associated with it. It features a sun-ray white dial, with a Monza logo on the lower sub-dial, a ‘smoked’ case to emulate a racing car’s exhaust after a grueling race, and a leather strap in signature Monza Blue.
Founded by motorsport enthusiast Shami Kalra, Omologato has already attracted a passionate following for its racing-inspired designs, which celebrate heroic drivers as well as famous crucibles of speed. Each Omologato has the style of past vintage racing watches, in a modern package.
As Shami says, “Everyone should own a watch with a story” – and few venues have a story to rival that of Monza. It’s a name that for almost a century has resonated among generations of enthusiasts, be it World Champion racers or the ardent ‘tifosi’ who make the annual pilgrimage to this haunting Italian venue.
The circuit has undergone subtle changes during its illustrious history but, crucially, it retains its original charisma. Everyone who’s walked through its gates will attest to a feeling that’s difficult to articulate. You just feel it.
Monza’s inaugural race, the Italian Grand Prix no less, took place in September 1922, a week after the ceremonial opening. Since then, the sport’s greatest names have all tasted victory on this hallowed ground: Tazio Nuvolari, Antonio, Alberto Ascari, Juan Manuel Fangio, Stirling Moss, Jackie Stewart, Jim Clark, Ayrton Senna – all the way up to Michael Schumacher and Lewis Hamilton.
There is a mystical and mesmerizing allure to Monza. And as long as people race cars and bikes around its historic sweeps, that’ll never change.
“It’s a massive privilege to be working with what I believe to be the most historic race track in the world,” said Kalra. “The history behind the circuit and the people who’ve raced here provide some of the greatest stories in motorsport.”
The Official Monza Chronograph is available on pre-sale from 20th July for $459, with just 500 pieces to be made worldwide.
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