Performance Racing Industry Show


by Michael Satterfield - 12/11/2017

I just got back from the Performance Racing Industry (PRI) show in Indianapolis, Indiana. This was my first time at the show, but it won't be my last. Unlike SEMA which is consumer driven and become more of media focused show, PRI is all about the business of motorsports. From top engine builders and tuning companies to safety equipment and tire companies, all the big names in racing are at PRI. Walking the show you are likely to see big-name racers making appearances at their sponsor's booths and legendary race cars from IMSA, Formula 1, Le Mans, Indy Car, Drag Racing, and almost any other form of racing you can think of. By far my favorite car of the show was the 917 from RCR in the Gulf Racing Fuel booth.

PRI is not open to the public, but check out the photos below and the short video I made from my trip to the show and at Indianapolis Motor Speedway.