The Ford F-150 is the vehicle Americans read about the most, according to digital advertising provider Swoop. Swoop's Automotive Digital Brand Exposure Index ranks all cars, trucks, and SUVs sold in North America based on how much people read articles about them.
The F-150 has been second on the list, which comes out quarterly since Swoop first started the ranking, but the first quarter of 2017 saw the long-time top vehicle, Chevrolet's Corvette, drop to the third spot. The Ford Mustang also leapfrogged the Corvette, coming in at number two.
Despite losing the top individual model, Chevrolet did re-take the top make position, as the sum total of all pageviews on articles about Chevrolet vehicles was greater than any other automaker. Ford, which held the top spot in the fourth quarter of 2016, dropped to second.
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